posted by debbie millman at 6/03/2008 12:41:00 AM
Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Nestle and Hasbro. Prior to Sterling, she was a Senior Vice President at Interbrand and a Marketing Director at Frankfurt Balkind. Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and Brand New and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com. In addition to “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009, she is the author of "How To Think Like A Great Graphic Designer" (Allworth Press, 2007) and “The Essential Principles of Graphic Design” (Rotovision, 2008).
5 Comments:
I got 18/20. These are really persnickety; I mean, who cares if Tony the Tiger wears a red or blue napkin around his neck.
I feel so defeated, I only got 16 out of 20. Regardless, I love these brand quizzes. Kind of makes me wish they'd do an abbreviated Trivial Pursuits for people in our industry. Debbie, surely you can drop a hint to someone.
how did the travelocity gnome end up in the same quiz as all of the other legitimate brands? the geico lizard also seemed out of place--but seriously, the travelocity gnome?
17-20! Actually, the ones I got right I knew immediately. Is it because I enjoy details as a child, or was I brain washed? Scary...
17/20.
While interesting, I think this misses the point a bit. As the above commenter mentioned, whether the napkin is blue or red, we know it's Tony the Tiger. If the options had been Tony or Tigger (from Winnie the Pooh) and we got it wrong, then Kellogg's has a problem. Or, to keep it to corporate mascots they could have done Tony the Tiger and Chester Cheetah (Cheetohs).
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